New lettings platform is ‘turning lead generation on its head’ says founder

first_imgA lettings platform launched within Greater London last year says it is gaining traction within the capital with 100 agents signed up and 1,000s of rental enquiries already rolling in from house-hunting was soft-launched last year by former Carphone Warehouse director Michael Savva (pictured) and is a matching service between agents and prospective tenants.The platform turns the lettings leads model on its head by putting tenants at its heart rather than properties – tenants use the platform to tell it where and what they want to rent, and for how much, and they are then contacted directly by agents if they have a matching property.Agents are therefore sent qualified tenants leads with rich data on their circumstances and requirements which are then matched to properties as they are instructed, removing the need to upload them to portals in the first place.“My research while I’ve been preparing to launch this business revealed that 80% of tenants don’t like the time-consuming, competitive, property listings-led portal approach that dominates the industry at the moment,” says Savva.75% of agents unhappy“Also, 75% of agents are unhappy with the portals and the fundamental way they gain their lead enquiries.”Savva says he felt he could bring change into the industry but that only recently has technology moved on enough to enable tenants and estate agents to communicate with each other on his platform without breaking privacy and GDPR rules in an automated way.“A lot of tenant told us they loved the idea of Findingaplace but that they were worried about giving their phone numbers away without privacy guarantees, and we can now do that” he says. February 12, 2021Nigel LewisOne commentMurray Lee, Dreamview Estates Dreamview Estates 14th February 2021 at 2:25 pmHaving tried the platform it ticks a lot of boxes. We hope it will prove a successLog in to ReplyWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles Letting agent fined £11,500 over unlicenced rent-to-rent HMO3rd May 2021 BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021 Home » News » New lettings platform is ‘turning lead generation on its head’ says founder previous nextProducts & ServicesNew lettings platform is ‘turning lead generation on its head’ says founderMichael Savva of says his simple idea is gaining traction among agents within London.Nigel Lewis12th February 20211 Comment975 Viewslast_img

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