JP Morgan cancels Twitter QA after negative tweet blitz

first_imgClick here for larger image Click here for larger image Click here for larger image Click here for larger image Click here for larger imageThe bank’s PR team soon realised it was not the clever idea they had originally thought and now it’s “back to the drawing board” for them.center_img Click here for larger image THE UNITED STATES’ biggest bank JP Morgan Chase was forced to cancel a Twitter Q&A planned for today after a rake of negative and markedly sarcastic tweets from the public using the hashtag #AskJPM.The bank announced the Q&A on its Twitter account yesterday:Jimmy Lee had worked on Twitter’s initial public offering which may be why they thought this would be a good idea.However the bank has been the subject of much controversy having been handed a whopping $30 billion in fines and legal costs over the last four years. Most recently the banking giant was fined a record $13 billion in a bid to settle an investigation into bad mortgage loans the bank sold before the financial crisis hit.The backlash on Twitter was merciless:Click here for larger image Click here for larger imageRead: Banking giant JP Morgan ‘fined $13 billion by US government’>Read: Promoters of Dublin student club night defend use of ‘C***’ stamp>last_img read more